Keyword stuffing is one of the unethical SEO techniques. It involves stuffing an article with repeated keywords and keyphrases to try and obtain as high a web presence as possible.
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Many companies fall into the trap of thinking they do not need to optimise the content on their website. This is not the case, either from a marketing perspective of an SEO perspective. This article will give you some advice and tips on the best way to optimise the content on your website.
Human beings love variety in colour, good imagery and interesting graphics. People look critically at a well laid out website. They like to be greeted and made to feel welcome. Search engines on the other hand have different needs. They are text hungry; they want lots of varied text and want fresh text often.
Picking the correct goals for your SEO campaign will play a big part in determining whether it is a success or not. Many companies that come to us have specific goals that may not be right for them. The aim of this article is to give you some advice on why picking goals is not [...]
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